TikTok is growing in popularity, with over 1.2 billion users, and is available in 154 countries worldwide. As a result, many marketers find a way of promoting their products or services through online apps. One such app that is perfect for business is TikTok. Recently, many marketers have been taking advantage of TikTok and its features. From a brand perspective, TikTok provides a wide array of advertising opportunities. Every year more than 90% of businesses invest in social media marketing. To gain more customers, buy TikTok views and promote your brand. Read on to discover the wonders of TikTok in digital marketing and how it impacts businesses. Let’s begin!
What Is Tiktok, and Who Uses It?
TikTok is the app used to create short-form videos. For users, TikTok can be split into two feeds. One is the ‘for you’ tab, which algorithmically provides content based on your previous search. Moreover, the ‘following’ feed lets you see through the fresh content of the accounts you follow. The significant people who use TikTok are celebrities, influencers, brands, businesses, Gen Z, and millennials. Everyone using the app has different purposes.
5 TikTok Features & Benefits for Digital Marketers
1. User Engagement
It is noteworthy that TikTok is high in user engagement compared to other platforms. According to the reports, an average user spends almost 87 minutes daily on the TikTok platform. Furthermore, TikTok content is highly interactive and captivates the audience quickly. If you have yet to start advertising on TikTok, you lose the primary option to acquire a broad audience.
2. E-Commerce Opportunities
TikTok is the best option for e-commerce businesses. With TikTok live shopping, people can get their favorite products from their favorite brands. Brands like Dunkin, chipotle, and Gymshark are already popular on TikTok. The best products to sell on TikTok are cosmetic products, LED strip lights, kitchen appliances, stationery, cleaning products, etc.
Recently, TikTok partnered with Shopify, which has grown to 15 countries. Shopify merchants can plan a TikTok campaign and can track results. After creating campaigns, they can create engaging ads. In addition, digital marketers can check ad conversions with customer data. Keep the above points in mind and run a successful e-commerce campaign.
3. Brand Effects and Tiktok Ads
Digital marketers can make ads with branded effects. It is used to highlight brand-specific elements. For businesses, TikTok users can use catalog ads to display various products. Catalog ads are used to generate tailored ads for each product. Another ad is Spark ads, where brands can sponsor organic content. You can also TikViral to grow your engagement at an organic rate.
4. Hashtag Challenges
Hashtag challenges will drive engagement and reach your account to a large audience. Keep the hashtag focused on products or brand names. In hashtags, it is better to avoid symbols, abbreviations, numbers, etc., The User must be able to identify the hashtags you use in TikTok. When you run a hashtag challenge in TikTok, you can cross-promote it on other social media channels. You can partner with influencers and ask them to promote your hashtag on their videos or profiles. You can even try to buy TikTok likes for better results.
5. Tiktok Analytics and Insights
After creating the campaign, check the metrics using the TikTok ads manager. TikTok ads manager has separate dashboards that tell you the follower count, view count, engagement rate, etc. To check the metrics, you must go to the TikTok ads manager and check the dashboard. TikTok’s fast-growing age demographics are 25-34 and 35 +.
Irrespective of your niche, TikTok is a powerful platform for promoting your products or services. If you create well-curated content, you can expect an increase in follower count. After reaching particular popularity, you can look for a TikTok-verified badge and level up your digital marketing journey. If you have a verified badge, it will hit more brand awareness in TikTok. We recommend you give it a shot by learning how to use TikTok for digital marketing. For digital marketers, it is essential to test the new marketing tool like TikTok. We hope this article provides valuable insights about TikTok for digital marketing. Read the article and comment below! Thanks for reading the article! We hope you enjoyed it!